It all started in a 5th grade spelling bee when our founder, Carolyn Owens, was eliminated after misspelling the word chocolate. That bittersweet moment sparked an obsession—fueled by a lifelong passion for getting the details just right. That’s why Carolyn has gone beyond just the correct spelling of the word, and immersed herself in the world of chocolate. During each tour, her knowledge and passion are clear. From its origins, current practices, and people around the world making the best of it, Carolyn knows her chocolate.

Chocolate Wasted Experiences is a luxury chocolate-themed travel and food experience brand founded by Carolyn Owens. At its core, the business is about transforming chocolate from a simple indulgence into a deeply immersive cultural, sensory, and storytelling experience. Through curated tours, travel itineraries, and digital content, Chocolate Wasted connects chocolate lovers to the people, places, and histories behind the world’s finest chocolate—one bite at a time.

The flagship experience, the Beverly Hills Chocolate Crawl, offers guests an intimate, guided tasting journey through iconic and hidden gem chocolate boutiques across the city. Limited to small groups, the tour emphasizes exclusivity, education, and elevated fun. Carolyn personally leads each experience, infusing it with her passion for chocolate, deep knowledge of the area, and warm hospitality.

Beyond in-person tours, Chocolate Wasted also offers a self-guided audio tour as well as it’s signature travel itinerary, The Chocolate Lover’s Guide to Lake Como, a staple summer trip Carolyn makes each year.

Chocolate Wasted Experiences is about inspiring people to indulge deeply—not just in chocolate, but in joy, connection, and culture. Whether it’s through a guided tasting in Beverly Hills or a digital itinerary that accompanies you abroad, Carolyn’s mission is to help people get “chocolate wasted” in the most meaningful, memorable, and luxurious way ever.